Monday, September 8, 2014

How often do you sit in a movie theater and try to hit pause or rewind or CC?

FTFA:
Cutting says some people have tried to pin declining shot lengths on MTV, by invoking a sort of video-killed-the-attention-span hypothesis. He doesn't buy it. For one thing, Salt's graph of declining shot durations has no obvious inflection point in or after 1982, the year MTV was born. Shot durations were declining before that, and they kept declining at a similar rate after.


what makes more sense is advances in tech led to quicker and shorter attention spans.
radio slowly was found in every home. people would sit around and listen to every word.
speeches were long winded and repeated themes.  news would have to graphically describe the scene on the radio.
Then we got TV and TV news and speeches. Once again, slowly filtered into the households as more and more families could afford one.  A picture could take the place of 1000s of words, video even more.

Printing, Radio and TV and Talkies directly changed how we received information.  
But it was a relatively smooth process, steadily progressing.

Now we have FARK, facebook and other news aggregators quickly spreading the news.
I dont need a slow 3 minute video.  A picture and 3 sentences are all I need to get the headline.

Toss in pause and rewind on our "tivos" and fast cuts can be slowdown and rewatched whenever you need to.   

How often do you sit in a movie theater and try to hit pause or rewind or CC? 

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